Resume

Social Media Marketing Manager

As a Social Media Marketing Manager at RippleWorx, I developed and executed a targeted B2B strategy for lead generation and brand awareness across multiple markets, utilizing a range of tactics including Google Ad purchasing, LinkedIn marketing, email campaigns, blogging, and press releases.
I led a full website redesign effort, authoring copy for landing pages and collaborating with key stakeholders to align messaging. I conducted thorough keyword research to identify relevant terms for company goals, and ensured all copy was optimized for search engines.
I successfully managed and executed a variety of design and copywriting projects, including SEO-targeted blog posts, email campaigns, landing pages, ads, videos, graphic designs, PowerPoint slide decks, whitepapers, signs, and trade show collateral. I conducted thorough market and persona research to effectively speak to three distinct audiences.
I partnered with the Creative Director to conceptualize and execute a comprehensive rebranding effort, which included defining the company's branding, visual storytelling, and communications guidelines.

Associate Consultant

I provided consulting services to 15 corporations across the US, South Africa, and Israel, including Mary Kay Cosmetics, IBC Bank, Vistra Energy, Pioneer Natural Resources, and Advocare. My assistance in political organization and lobbying helped clients achieve their objectives in complex and challenging environments.
As an Associate Consultant at ECA Strategies, I organized six successful political business forum events with prominent Senators and Congresspeople. This involved coordinating site visits, plant tours, campaign contributions, marketing media, digital content, and social media communications to ensure optimal event outcomes.
I oversaw a range of creative and strategic tasks as a marketing consultant, including writing, directing, and producing four advertising videos, restructuring and modernizing the firm's website, designing graphics, developing social media and external communications plans, and managing internal client communications.
As a consultant for the West Virginia Association of Nurse Anesthetists, I coordinated a successful grassroots campaign aimed at persuading 14 lawmakers and the Governor to pass a key Senate bill. This involved managing 25 on-ground lobbyists from various professional backgrounds to achieve campaign objectives.

Independent Content Creator

As a YouTube Content Creator, I successfully led and produced a collaboration video with seven large YouTube channels, while also coordinating three influencer sponsorships. My skills in project management and partnership-building enabled me to deliver high-quality, effective collaborations.
I created and maintained a consistent brand identity across various media platforms, including YouTube, Instagram, Discord, and Twitch. I ensured that all communications and visual elements were aligned with the brand's tone and image to maximize impact and recognition.
As an independent content creator on YouTube, I produced highly engaging and shareable content, including videos, Shorts, and live streams that have accumulated 10 million lifetime views and average 500,000 views per month. My channel has over 50,000 subscribers, multiple videos with over 1 million views, and has generated 67 million public impressions for ad sales.
I managed filming, video editing, and audio to produce high-quality content that resonated with my audience and helped to grow a significant following. I also created marketing collateral including thumbnails, animations, and banner designs.

Production Director

I oversaw a team of 7-10 production workers to produce two web series — a multi-camera broadcast cooking show and a political news show — for a college TV network. In my prior role as Assistant Producer, I scouted guests and actors; operated cameras, lights, microphones, and teleprompters on-set; and edited video cuts to consistently secure excellent show content.
As a Production Director at UTD TV, I established a cross-department communication system that brought together the production, post-production, and digital marketing departments to plan short- and long-term goals for digital media direction. This strategic approach increased views for two web series by 200% and 4000% respectively, resulting in improved quality and overall success.
I initiated a unique marketing campaign combining guerrilla marketing and community events to promote a new web series, which increased its pilot episode's views by 4000% compared to other shows.
I wrote and presented weekly news summaries, industry trend briefs, social performance analysis, and episode outlines to support supervisors. I also assisted with administrative duties: I managed the media schedule, maintained digital collateral, and researched new show ideas.

Account Executive

As an Account Executive at Goosehead Insurance, I initiated a campaign to build partnerships with 30 Realtors, mortgage professionals, financial advisors, and small businesses, utilizing traditional sales-style network marketing, social media marketing, and event networking.
I planned, advertised, and hosted 9 networking events — including happy hours, dinners, lunches, parties, and meet-ups — to connect real estate professionals, industry executives, and clients, collaborating closely with Dallas-Fort Worth professional associations.